Capture leads at trade shows and events

Scan badges, put a tablet on the booth, and let people scan your card. Every contact is filed under the event, with a dashboard that shows what the show was worth.

A busy covered market with stalls and people browsing
Badges scanned, the tablet on the counter, every contact filed under the show.

Every contact filed under the event

Before a conference or trade show, create the event under Events: its name, dates, place and a tag. A team's owners and admins can create one for the whole team. While it runs, everything anyone captures is filed under it, with its tag and where you met already filled in: people who scan your card and send their details back, badges and paper cards you scan, contacts you type in, and visitors at your booth tablet.

Events overlapping, or meeting people before the doors open? Select I'm here on the one you're at, and new contacts go under it until it ends or you say otherwise.

A dashboard for each event, with its return

Open an event to see what it brought in:

  • Contacts per day, across the show.
  • Where they stand: new, contacted or closed.
  • How they were captured: shared from a card or the kiosk, scanned, or typed in.
  • Who has them, person by person, on a team.

Add what attending cost and what a contact is worth to you, and the dashboard adds the cost per contact, the estimated value and the estimated return. It's an estimate from the numbers you entered, and says so: Linq doesn't know what a contact turned into.

Kiosk mode for your booth tablet

Under Events → Kiosk, create a link for one of your cards, file it under the event, and open it on a tablet at your booth. Anyone walking up can leave their details on your card's form, with your own questions and consent wording if you've set them, and they land in your Contacts.

  • Clears for the next person after each contact, and after a minute of nobody touching it.
  • Shows nothing but your card's name, the event and the form, never who signed up before.
  • No account on the tablet. The link is all it needs, so lending the tablet doesn't lend your account.
  • Turn off stops it straight away, even on a tablet still showing it. Contacts already captured stay.

A team's cards and kiosks share the team's contact form allowance: 1,000 a month on Teams and no limit on Business. The setup is in Kiosk mode.

Scan badges and paper cards

Open Scan, choose the event, and photograph each badge: an AI reader picks out the name, company, job title and whatever else is printed, you check it, and save. Everyone you scan is filed under the event. A badge often shows only a name and a company, so you can save someone without an email or phone and add those later.

  • Teams: 1,000 badges and 300 paper business cards a month.
  • Business: 2,000 badges and 500 paper business cards a month.
  • A badge with a QR code that holds the person's details is read from the code, on your phone, without using a scan.
  • Photos are deleted as soon as they've been read.

More on scanning, and what happens to the photos, in the business card scanner and Scan cards and badges.

And your card, on every badge lanyard

Not everyone stops at the booth. Everyone on your team has their own digital business card with a QR code on their phone, lock screen or Google Wallet. People scan it, save the contact in one tap, and send their own details back, filed under the event like everything else. Contacts a teammate collects stay with the team if they move on.

With Business: a leaderboard and lead routing

Leaderboard ranks your team by contacts captured, with views, saves and follow-ups, views by channel, and contacts by event. Lead routing chooses who gets each new contact by rule: by email domain, company, tag, event or an answer on the form, or shared in turn between several people.

Business also sends contacts straight to your CRM or Slack, and lets your AI assistant ask "who did we meet at Web Summit?": integrations and AI. All the admin tools are in Team tools.

Before the show

  1. Upgrade to Teams or Business, and invite the colleagues who'll be at the booth.
  2. Create the event, with what attending costs if you want the return.
  3. Create a kiosk for the booth tablet, filed under the event, and open it on the tablet.
  4. At the show, scan badges and cards, and let people scan yours. The dashboard fills in as you go.

Step by step: Events.

Questions, answered

More in the documentation, or get in touch.

Which plan includes the event tools?

Teams and Business. Teams is $14.99 a month with 5 seats, events, kiosk mode and 1,000 badge scans a month. Business is $29.99 a month with 10 seats and 2,000 badge scans, plus a leaderboard and lead routing, and starts with a 7-day free trial.

Do visitors need an app or an account to use the kiosk?

No. The kiosk is a web link you open on the tablet. Visitors fill in your card's form and tap send; they don't need an app, an account or their own phone.

Can the next person see who signed up before them?

No. The form clears after each contact, and after a minute of nobody touching it, and the kiosk only shows your card's name, the event and the form. It never shows who else has signed up.

What if a tablet goes missing?

Select Turn off on its kiosk. The link stops working straight away, even on a tablet still showing it. The contacts it already captured stay.

How many badges can I scan?

1,000 a month on Teams and 2,000 on Business, plus 300 and 500 paper business cards. Scans renew on the 1st of each month. A badge with a QR code that holds the person's details is read from the code on your phone, which doesn't use up a scan.

What if a badge only shows a name and a company?

Save them anyway: a contact from a badge doesn't need an email or a phone number. Add those later, when they reply or when you find them.

How is the return on an event worked out?

From two numbers you give it: what attending cost, and what a contact is worth to you. Cost per contact is the cost divided by the event's contacts; the estimated return compares their value with the cost. Contacts you mark as Ignored aren't counted. It's an estimate: Linq doesn't know what a contact turned into.

Can the whole team work the same event?

Yes. A team's owners and admins can create an event for the whole team, and everything anyone captures while it runs is filed under it, with the dashboard showing who has which contacts.

Make the next show count.

Linq Teams is $14.99 a month for a team of 5, with events, kiosk mode and badge scanning. Start with your own free card, and upgrade from the app.

  • Free for good
  • No app, on either side
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